

Category 2: Delivering Excellence in Digital Services
LTANYA WRIGHT
IT Specialist
Office of Communications
Web and Emerging Technology Group
Centers for Medicare & Medicaid Services
U.S. Department of Health & Human Services

Ltanya Wright is being honored in Category 2: Delivering Excellence in Digital Services for transforming how the Centers for Medicare & Medicaid Services (CMS) communicates with millions of Americans during some of their most important healthcare decisions. As Product Owner and Contracting Officer Representative for CMS's digital outreach platforms, she modernized the agency's communication capabilities by replacing outdated systems with scalable, cloud-based technology that delivers timely, personalized, and data-driven outreach. Her leadership has helped ensure beneficiaries receive the right information at the right time, making it easier to enroll in and maintain healthcare coverage.
Ltanya led the expansion of CMS's digital engagement strategy beyond traditional email by integrating text messaging, automated phone calls, and coordinated multi-channel communications across both Medicare and the Health Insurance Marketplace. She emphasized performance measurement and continuous improvement, ensuring outreach campaigns were informed by user engagement and designed to better meet customer needs. At the same time, she provided strong contract oversight and supported hundreds of CMS stakeholders, balancing innovation with operational reliability to keep critical communication systems running at scale.
The impact of Ltanya's leadership has been substantial. During the 2026 Medicare Open Enrollment Period, CMS reached more than 27 million subscribers, generated 6.1 million website sessions, and supported over 1.4 million Medicare Plan Finder completions. Marketplace outreach delivered more than 1.3 billion digital communications to 43 million subscribers, helping individuals understand their coverage options and take timely action. By improving the clarity, reliability, and effectiveness of CMS communications, Ltanya has strengthened access to healthcare information, reduced confusion for beneficiaries, and built a lasting culture of customer-focused service that benefits millions of Americans.