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Category 1: Building a Customer-Focused Culture

SMALL BUSINESS /
SELF-EMPLOYED DIVISION

Office of Online Services

Internal Revenue Service

U.S. Department of the Treasury

Nikki Trucco

UX Designer

Craig Collins-Young

IRS.gov Product Manager

Hai Vuong

UX Analyst

Erica Olmsted

UX Researcher

Hannah Hope

Content Project Manager

Annie Power

Lead Content Strategist

Connie Butler

Information Architect

Jonathan Hall

User Testing

Kevin Seiter

Front-End Developer

Stephanie Rush

Publisher

​​

Emdad Ahmed

Supervisory IT Specialist

Brett D. Bertagnolli

IT Project Manager

Sayandeb Ghosh

Supervisory IT Specialist

​​

Terry L. Hansen

Supervisory IT Specialist

Benjamin J. Houdeshell

Supervisory IT Specialist

David Ingram

Lead IT Specialist

Hocine Kacimi

IT Specialist

Ashley M. Kent

IT Specialist Systems Analysis

Cody R. Morgan

IT Specialist Systems Analysis

Eric Slayback

Program Manager

Glenda Alexander

Revenue Officer

 

Frantesha Burlingame

Senior Tax Analyst

Javier Hernandez

Senior Tax Analyst

Richard Hernandez

Tax Policy Analyst

Charles Mueller

Revenue Officer

Frances Quintero

Revenue Officer

Edward Reale

Revenue Officer

Bobby Spells

Revenue Officer

Cathy Stose

Revenue Officer

Jon Fitzsimmons

Revenue Officer

Diana Estey

Supervisory Revenue Officer

Chris Clonan

Revenue Officer

Jillian Cavell

Senior Tax Analyst

Tiffany Lentz

Supervisory Revenue Officer

The IRS Office of Online Services (OLS), in partnership with the Small Business/Self-Employed (SB/SE) Division, is being honored in Category 1: Building a Customer Focused Culture for transforming how taxpayers navigate and resolve tax debt. By replacing a fragmented, confusing process with a customer-centered digital experience, the team made it easier for millions of Americans to understand their options and take action with confidence. Their collaborative approach demonstrates a commitment to designing services around taxpayer needs while improving both accessibility and efficiency.

Using human-centered design principles, the team developed the Guided Tax Debt Resolution Tool, an interactive self-service solution that guides taxpayers through a brief questionnaire and provides personalized payment and relief options based on their individual circumstances. They also redesigned the IRS.gov "Get Help with Tax Debt" page with intuitive navigation and clearly organized content, making it significantly easier for users to find the information they need. Through iterative usability testing and continuous refinement, the team improved the tool's clarity, usability, and overall customer experience.

The impact of this initiative extends to the approximately 18.6 million taxpayers affected by tax debt. What was once a complex and time-consuming process can now be completed in minutes through a streamlined, guided experience that improves understanding and encourages timely action. By expanding self-service capabilities, the initiative also reduces demand on IRS call centers, allowing agency resources to focus on more complex taxpayer needs. Through innovation, collaboration, and a steadfast focus on the customer, the team has created a more accessible, efficient, and equitable approach to resolving tax debt while strengthening trust in IRS services.

© 2026 by Public Service Leadership Academy | 703.431.3701 | Ashburn, VA

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