The U.S. Patent and Trademark Office (USPTO) is being honored in Category 2: Delivering Excellence in Digital Services for launching Trademark Center, a modern, user-focused platform that transforms the trademark application experience for hundreds of thousands of users each year.

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In 2024, USPTO introduced Trademark Center to more than 500,000 applicants annually, revolutionizing how individuals and businesses file trademarks. Fully replacing legacy forms by January 2025, the platform was built through a deeply customer-centric process that emphasized continuous user testing, open beta access, and ongoing feedback - ensuring the final product aligned with real user needs.

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Trademark Center delivers significant digital enhancements, including role-based access with ID verification, intuitive draft and docket features with auto-saving, and a transparent application cost calculator. Its guided workflows are tailored to both trademark attorneys and self-represented filers, and its mobile-friendly, accessible design ensures broad usability across devices and abilities.

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To support adoption, USPTO coordinated product, communications, and outreach efforts, educating thousands of users through webinars, alerts, and dedicated resources that smoothed the transition from legacy systems.

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With satisfaction and trust scores consistently above 80 percent, Trademark Center exemplifies excellence in digital service delivery. It makes trademark filing easier, clearer, and more accessible - empowering entrepreneurs, attorneys, and small business owners while enabling USPTO staff to process applications more efficiently and effectively.